The Nothing but great taste event should take the piss of being a daredevil. We planned that when you drank Cocio you could do anything to create a cool surprise for the Cocio’s sales people who were invited to the event and to promote the slogan – Nothing but great taste.
We pretended that we had hired a Russian daredevil to jump over a van and the idea was that he was supposed to fail with the stunt since in comparison to red bull Cocio do not give you anything else but great taste.